Claessen Blue™ Gains Industry Momentum at Kingpins Amsterdam

Chloris recently participated in Kingpins Amsterdam, presenting Claessen Blue™ at the Jeanius Hub and connecting with global denim brands, manufacturers, and industry innovators.

During the event, conversations focused on a key question shaping the future of denim:

How can the industry create a more sustainable blue without compromising performance?

Developed through biotechnology, Claessen Blue™ provides a new pathway for blue coloration — produced from renewable resources through a scalable fermentation process.

But for denim, sustainability is only the starting point.

A next-generation color solution must also deliver the performance required in real-world applications.

Claessen Blue™ combines bio-based innovation with stable denim performance, helping fabrics maintain a cleaner and more consistent blue appearance under light and ozone exposure while preserving the authentic fading characteristics that define denim.

By supporting improved color stability and reducing unwanted yellowing during long-term exposure, Claessen Blue™ enables denim to maintain its original character throughout its lifecycle.

From biotechnology innovation to industrial-scale manufacturing and real denim applications, Chloris continues to bridge science and textile expertise — developing color solutions designed for a more sustainable and high-performance future.

Chloris thanks all partners, brands, and industry professionals who visited the Jeanius Hub and shared their perspectives on the future of denim.

Sustainable by design.
Proven in performance.
Ready at scale.